Pratic Headquarters and Production Complex

Info

Location
Fagagna, Udine

Client
Pratic F.lli Orioli Spa

Chronology
Project: 2008 – 2009
Construction: 2009 – 2011

Area
45.000 sqm

Credits

Photo
Fernando Guerra | FG+SG fotografia de arquitectura

Architecture, Landscape Project & Artistic Direction
GEZA Architettura

Structural Project & Construction Site Supervision
Nuttassociati

Mechanical Plant Design
Studio Bulfon Associati

Electrical Plant Design
Studio Battista

Publications & Awards

Publications

Dec. 2021 Pratic Mag #2
Sept. 2015 Concept Vol.197

Awards

2020 Architizer A+Firm Awards (Special Mention)
2013 Mies Van der Rohe European Union Award for Contemporary Architecture
2012 Premio Speciale alla Committenza Privata (Medaglia d’Oro all’Architettura Italiana – Triennale di Milano)

Expositions
2022 XIII Biennale di Architettura di Venezia

simple dark volumes. The Pratic Headquarters features an essential and nude language, in unison with the surrounding agricoltural panorama framed by the Friuli mountains. An exquisite example of industrial architecture that uniquely interacts with the landscape in search of a meaningful dialogue. In particular, the office building is a striking mark even to those driving by on the highway: a benchmark that aims to establish a dialogue with speed and movement.

the main protagonists of this projects are two perpendicular volumes: the former (offices use) is a poetic celebration for its glazed facade that ‘vanishes’ in according to the atmospheric conditions, letting the black concrete beam above it lead the scene, like a floating shade.
The latter (production) is more vertical and features an alternating rhythm of glazed surfaces and black marble stone plus black cement panels. The result is a shimmering and vibrant effect directly affected by the lighting conditions.
Landscape, light and sustainable energy are the key elements to understand the design of the Pratic Headquarters.